The JEDI Initiative: A New Standard of DE&I In Hospitality
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In this episode, I'm joined by Sarah Brown, Corporate Director of People at Virgin Hotels.
Sarah discusses the various initiatives and programs Virgin Hotels has implemented to promote diversity, equity, and inclusion within their organization and the broader hospitality industry.
She shares insights on the Unlock Potential Program, a proactive approach to disrupt the prison pipeline by providing meaningful job opportunities to youth who have experienced the juvenile justice system, have parents who were incarcerated, have been victims of human or sexual trafficking, or have been in foster care.
She highlights the JEDI Initiative, a formalized program focusing on Justice, Equity, Diversity, and Inclusion (JEDI), which involves analysing the demographics of each Virgin Hotel property and comparing it with the demographics of the city it's located in. The aim is to identify gaps and partner with community-based organizations to address these disparities.
Episode Highlights
Unlock Potential Program is disrupting the prison pipeline and providing meaningful job opportunities
Autism checked trains hotel staff to assist individuals with neurodivergent or hidden disabilities
JEDI Initiative focuses on Justice, Equity, Diversity, and Inclusion
Virgin Hotels' commitment to being good partners to their communities and the world
The challenges faced by the hospitality industry during the COVID-19 pandemic, and how Virgin Hotels managed to navigate through these difficult times while maintaining their commitment to their employees and their core values.
Recommended Resources
Follow Sarah on Linkedin
Learn more about Virgin Hotels
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