How High Performers Beat Imposter Syndrome at Work

 

🎧 Listen on your favourite platform Apple | Spotify | YouTube

What if the self-doubt holding you back isn't proof of failure, but evidence of growth?

In the most recent HR Leaders Podcast episode, I had an important conversation with Maharukh Dalal🎙️, founder of The Career Accelerator for Women by Maharukh Dalal. She explains how senior leaders can overcome imposter syndrome by closing the internal identity gap, reframing self-doubt into a signal of growth, and shifting self-perception to drive executive execution.

Drawing on two decades of corporate leadership across finance and hospitality, Dalal explains how mindset precedes execution. This conversation offers senior HR and business leaders a clear playbook for mastering the mental side of executive performance.

5 things you’ll learn from this episode:

  1. The psychological gap that stops capable leaders from taking action

  2. A simple two-word shift that instantly turns daily dread into agency

  3. What a 1980 university experiment reveals about how people actually perceive you

  4. The advice Rafael Nadal’s coach gave him during his worst slump that applies to executives

  5. Why relying purely on willpower and discipline eventually fails even top performers

What if AI agents were not just another way to create more learning content?

What if AI agents could help talent teams find real skills gaps, build the right intervention, and deliver it at the moment employees need it most?

That is what Arist is building with the first end-to-end AI agent for enablement.

Instead of relying on slow needs analysis, outdated content libraries, and one-size-fits-all training, Arist helps organisations move from guessing what people need to identifying real gaps in real time.

Its AI agents can interview employees, uncover talent gaps, create personalised learning, and deliver it directly through tools like SMS and MS Teams.

Because the future of enablement will not be built by more content or more manual workflows. It will be built by teams that can spot business needs faster, deliver learning that fits the moment, and prove impact.

With Arist, AI agents become a way to close skills gaps faster, improve performance, and help employees get the right learning before the business has already moved on.

 
 

WEBVTT


1

00:00:00.120 --> 00:00:03.220

A study that was done, it's called the Dartmouth Scar Study.


2

00:00:03.240 --> 00:00:07.080

It was done at Dartmouth College in 1980 by a scholar and researcher called Robert


3

00:00:07.100 --> 00:00:07.400

Kleck.


4

00:00:08.420 --> 00:00:12.320

He had a group of volunteers that he had professional makeup artists put a


5

00:00:12.380 --> 00:00:15.460

scar on, and the idea was that they were going to go out into the world and speak


6

00:00:15.500 --> 00:00:19.380

to complete strangers. So he let that happen, and they came back and he asked


7

00:00:19.680 --> 00:00:23.040

them to report on their experience. They said, "Well, we felt very judged.


8

00:00:23.640 --> 00:00:26.120

There was awkwardness. They treated us at a distance.


9

00:00:26.680 --> 00:00:30.640

Wasn't like the normal interactions we're used to." And that


10

00:00:30.660 --> 00:00:33.940

would've been interesting in and of itself around prejudice or


11

00:00:34.700 --> 00:00:37.460

how people with perhaps disfigurement or scars are perceived.


12

00:00:37.920 --> 00:00:41.750

But here's the incredible fact. Before these volunteers went


13

00:00:41.960 --> 00:00:45.500

out, these artists actually removed the scar,


14

00:00:45.960 --> 00:00:48.800

unbeknownst to the volunteers. They were told that they were just touching up the


15

00:00:48.840 --> 00:00:49.120

scar.


16

00:00:49.200 --> 00:00:50.180

Oh, so they didn't know it was there.


17

00:00:50.620 --> 00:00:51.580

The scar was removed.


18

00:00:51.610 --> 00:00:52.620

It wasn't there. Yeah. Oh, my God.


19

00:00:52.640 --> 00:00:55.500

They went out into the world thinking they have the scar.


20

00:00:56.080 --> 00:00:59.800

This is an example of this concept called expectation bias, which is that you see


21

00:00:59.820 --> 00:01:02.269

the world not as it is, but the way you are,


22

00:01:03.220 --> 00:01:07.040

which means that our sense of identity is the lens through


23

00:01:07.080 --> 00:01:08.340

which we see the world.


24

00:01:23.610 --> 00:01:24.840

Welcome to the show. How you doing?


25

00:01:25.100 --> 00:01:27.320

Hi, Chris. Great to be here. Thank you for inviting me.


26

00:01:27.680 --> 00:01:29.560

How are we only now just meeting in person?


27

00:01:29.920 --> 00:01:33.220

I know. It's been many years in the making, but I'm glad I'm here.


28

00:01:33.600 --> 00:01:37.380

I feel like we've done so many Zoom calls and had so many great conversations, and


29

00:01:37.440 --> 00:01:41.380

I feel like every time we have a conversation, I always say to you that I wish we


30

00:01:41.420 --> 00:01:41.920

recorded that.


31

00:01:42.560 --> 00:01:46.390

I know, especially the last one. I feel like we were heart to heart, soul


32

00:01:46.460 --> 00:01:50.400

to soul, just jamming away on this identity idea, which I'm so glad we're here


33

00:01:50.440 --> 00:01:51.120

to talk about today.


34

00:01:51.180 --> 00:01:55.160

Yeah, exactly. Before we jump in, tell everyone a little bit more about you, your


35

00:01:55.220 --> 00:01:58.320

journey to where we are now, and the work you're doing, and then we'll jump into


36

00:01:58.360 --> 00:01:59.880

the topic of the conversation.


37

00:02:00.180 --> 00:02:04.160

Absolutely. Well, today I work


38

00:02:04.220 --> 00:02:07.940

with leaders to help them lean into this notion of identity


39

00:02:07.980 --> 00:02:10.920

advantage, which is the idea that what's standing between you and your next


40

00:02:10.961 --> 00:02:14.720

challenge is not a skills gap or a credibility gap, but an identity


41

00:02:14.760 --> 00:02:18.370

gap. So by seeing yourself as the leader who does the thing you want to do is


42

00:02:18.380 --> 00:02:20.400

what's going to allow you to become that leader.


43

00:02:20.420 --> 00:02:20.660

Mm-hmm.


44

00:02:20.740 --> 00:02:21.840

But before I did that,


45

00:02:22.840 --> 00:02:26.640

I myself experienced some of those challenges in rising to


46

00:02:27.260 --> 00:02:31.140

what I wanted to do, which is run my own business as a coach, as an


47

00:02:31.180 --> 00:02:34.970

entrepreneur. And I was pushing up against these beliefs that weren't serving


48

00:02:35.000 --> 00:02:38.820

me, which was that I shouldn't have to work this hard.


49

00:02:39.020 --> 00:02:41.960

If I'm really good at what I do, I should have people coming to me.


50

00:02:42.020 --> 00:02:43.300

Why is it taking so long?


51

00:02:43.780 --> 00:02:43.810

I love it.


52

00:02:43.840 --> 00:02:45.130

And I took a beat and said,


53

00:02:46.200 --> 00:02:46.780

"Wait a minute.


54

00:02:47.740 --> 00:02:51.480

Why am I so wrapped up in these ideas and beliefs around why this


55

00:02:51.520 --> 00:02:54.840

feels so hard?" And I realized it's because I hadn't aligned my


56

00:02:54.900 --> 00:02:58.750

identity to the thing I was trying to do, to helping others, to


57

00:02:58.800 --> 00:03:00.400

making an impact, to running a business.


58

00:03:01.180 --> 00:03:05.060

And the moment I had that insight, it clicked into place that if I saw


59

00:03:05.140 --> 00:03:08.960

myself as someone who runs a business, who helps other


60

00:03:09.000 --> 00:03:12.730

people, who gets to be an entrepreneur,


61

00:03:13.520 --> 00:03:16.490

everything else followed. My actions followed my identity.


62

00:03:17.380 --> 00:03:20.520

So that was the genesis of the idea and the work I do today.


63

00:03:20.560 --> 00:03:24.140

Before that, I spent 20 years in industry, in corporate, across


64

00:03:24.200 --> 00:03:27.500

finance, across hospitality. So I was in Marriott


65

00:03:27.960 --> 00:03:31.940

for 10 years across 10 different roles, Singapore, the


66

00:03:32.040 --> 00:03:36.010

US. And before that, I was born and raised in India and


67

00:03:36.040 --> 00:03:39.500

moved to the US for my undergraduate studies and lived there for 17


68

00:03:39.540 --> 00:03:43.060

years. So I've worked in many different places and countries and different


69

00:03:43.100 --> 00:03:44.060

industries, and


70

00:03:45.040 --> 00:03:48.060

just really excited to be able to marry together my experience with


71

00:03:48.900 --> 00:03:52.220

what I've seen work across my clients and bring that more broadly to leaders today.


72

00:03:52.810 --> 00:03:55.040

Yeah. I love the way you described your entrepreneurial journey.


73

00:03:55.140 --> 00:03:57.180

I can definitely relate to that. I


74

00:03:58.220 --> 00:04:01.720

feel like there's always an element, for me, of imposter syndrome.


75

00:04:03.380 --> 00:04:07.000

And I speak to many former executives who start their own


76

00:04:07.060 --> 00:04:10.500

companies after, become coaches, et cetera, and


77

00:04:10.920 --> 00:04:13.360

I'll check in a couple of months in, and they really struggle-


78

00:04:13.840 --> 00:04:14.140

Yeah


79

00:04:14.200 --> 00:04:17.740

... because they don't have the resources, the team around them, the


80

00:04:18.101 --> 00:04:21.481

credibility and the buy-in that they had before, and


81

00:04:22.300 --> 00:04:24.860

they're like, "This is really hard."


82

00:04:24.940 --> 00:04:25.480

Mm-hmm.


83

00:04:25.720 --> 00:04:29.520

I speak to many CROs who go into those roles, and


84

00:04:29.640 --> 00:04:33.540

they're like, "I've done this many sales calls, and I don't have


85

00:04:33.560 --> 00:04:36.160

any clients." And my response is, "Is that it?


86

00:04:36.340 --> 00:04:38.080

Is that all you've done?" And they're like, "What do you mean?" I'm like,


87

00:04:39.240 --> 00:04:41.570

"You do realize that you have to do everything now?"


88

00:04:41.880 --> 00:04:42.160

Yeah.


89

00:04:42.230 --> 00:04:43.920

"And you've got to learn all over again."


90

00:04:44.200 --> 00:04:44.270

Yeah.


91

00:04:44.360 --> 00:04:44.480

What


92

00:04:45.340 --> 00:04:46.510

got you here won't get you there, right?


93

00:04:46.590 --> 00:04:46.590

Exactly.


94

00:04:46.620 --> 00:04:48.370

Marshall Goldsmith, right? And


95

00:04:49.320 --> 00:04:52.930

when you started talking about the identity crisis, and I was like, in many ways,


96

00:04:52.980 --> 00:04:56.100

that's exactly what they're going


97

00:04:56.180 --> 00:04:57.720

through in that moment.


98

00:04:57.730 --> 00:05:01.640

Absolutely. And this is a huge passion of mine because you said two things


99

00:05:01.660 --> 00:05:05.320

there. One was around imposter syndrome, so do I have what it takes?


100

00:05:05.380 --> 00:05:09.190

Am I good enough to do this? But the other part was


101

00:05:09.280 --> 00:05:12.640

around not seeing yourself as that person.


102

00:05:12.680 --> 00:05:16.580

And on the first one, imposter syndrome is not a disease.


103

00:05:16.900 --> 00:05:19.500

You haven't committed a crime. It's just thoughts.


104

00:05:20.050 --> 00:05:20.050

Yeah.


105

00:05:20.060 --> 00:05:24.050

And I have learned how to completely reframe that in a way


106

00:05:24.080 --> 00:05:27.820

where if I'm not feeling it, that means I'm not challenging myself,


107

00:05:28.280 --> 00:05:31.880

that I'm stuck in my comfort zone. It's just a sign for me to


108

00:05:32.220 --> 00:05:34.840

step out and do the hard thing, and you're going to feel it every single time.


109

00:05:34.880 --> 00:05:38.830

Just like a kid on his or her first day of school, they haven't been in


110

00:05:38.860 --> 00:05:40.780

that grade before. They're going to feel that.


111

00:05:41.080 --> 00:05:44.540

We're used to feeling that way about new things, but suddenly when we're all grown


112

00:05:44.620 --> 00:05:48.320

up, we feel like, oh my God, this is a bad thing that I'm feeling this way.


113

00:05:48.340 --> 00:05:50.280

But we forget that we've done that our whole life.


114

00:05:50.480 --> 00:05:53.520

We've done new things every single year of our life.


115

00:05:53.660 --> 00:05:56.320

So I feel like if we bring that childlike mentality-


116

00:05:56.560 --> 00:05:56.620

Mm


117

00:05:56.700 --> 00:05:58.560

... to being an entrepreneur, to being a leader,


118

00:05:59.640 --> 00:06:02.340

it just takes some of the burden off and allows us to approach it in a more


119

00:06:02.380 --> 00:06:03.180

lighthearted way.


120

00:06:03.220 --> 00:06:06.946

Yeah. I see that in my daughter because kids don't have


121

00:06:06.996 --> 00:06:09.876

that. They don't have the fear of failure.


122

00:06:10.346 --> 00:06:12.176

They don't care what other people think.


123

00:06:12.556 --> 00:06:15.496

All the baggage that we put on ourselves.


124

00:06:16.296 --> 00:06:18.296

I love seeing that freedom in Robin.


125

00:06:18.696 --> 00:06:19.116

Yes.


126

00:06:19.276 --> 00:06:23.196

And I'm like, wow, what if we could just live in that moment where she's


127

00:06:23.256 --> 00:06:25.656

just tackling... She doesn't say this is too hard.


128

00:06:25.836 --> 00:06:26.036

No.


129

00:06:26.196 --> 00:06:26.875

They just do it.


130

00:06:27.136 --> 00:06:27.856

Absolutely.


131

00:06:27.896 --> 00:06:31.096

And they fail and they mess up and it's just so-- I watch her sometimes and I'm


132

00:06:31.136 --> 00:06:32.296

like, wow, they're so freeing.


133

00:06:32.436 --> 00:06:32.506

Yeah.


134

00:06:32.526 --> 00:06:35.966

Because we used to be like that, and it's almost like as we get older, we kind of--


135

00:06:35.976 --> 00:06:39.845

I feel like the traditional education system doesn't help because it puts labels on


136

00:06:39.876 --> 00:06:41.416

what success is.


137

00:06:41.436 --> 00:06:41.486

Yeah.


138

00:06:41.556 --> 00:06:44.836

If you can memorize something and write it on a piece of paper-


139

00:06:45.096 --> 00:06:45.106

Yeah


140

00:06:45.106 --> 00:06:45.516

... you're smart.


141

00:06:45.856 --> 00:06:46.236

Yes.


142

00:06:46.276 --> 00:06:47.656

But not everyone works that way.


143

00:06:47.696 --> 00:06:47.896

No.


144

00:06:47.996 --> 00:06:51.286

I don't work that way. I struggled with memorizing and putting it down, but I


145

00:06:51.316 --> 00:06:53.266

understood the concepts. I could execute on it.


146

00:06:53.776 --> 00:06:56.956

But that's not how you measure my capability, if that makes sense.


147

00:06:57.076 --> 00:07:00.636

Absolutely, but what you're saying is that that superpower that children


148

00:07:00.676 --> 00:07:01.626

have of just


149

00:07:02.956 --> 00:07:04.896

stepping beyond their doubts, right?


150

00:07:04.956 --> 00:07:06.656

It's not that they're not feeling the doubt-


151

00:07:06.686 --> 00:07:07.196

Sure. Yeah


152

00:07:07.236 --> 00:07:08.206

... or they're not nervous-


153

00:07:08.275 --> 00:07:08.976

They just do it anyway


154

00:07:09.196 --> 00:07:12.896

... I have two boys as well, and today, one's going to be on stage


155

00:07:12.976 --> 00:07:15.306

performing The Three Musketeers tomorrow. The other one's- ...


156

00:07:15.306 --> 00:07:19.156

going to be doing The Lion King. And what's amazing is that they've never


157

00:07:19.196 --> 00:07:19.596

felt


158

00:07:20.476 --> 00:07:21.956

nervous or anxious about performing.


159

00:07:21.976 --> 00:07:25.226

They've probably felt the nerves, but they don't think of that as some great


160

00:07:25.276 --> 00:07:26.356

judgment about their ability.


161

00:07:26.376 --> 00:07:28.206

They don't think their life's going to end if something goes wrong.


162

00:07:28.296 --> 00:07:28.396

Yeah.


163

00:07:28.476 --> 00:07:29.736

They're not thinking what we're thinking.


164

00:07:30.136 --> 00:07:31.656

Yeah, and we were that way once.


165

00:07:32.296 --> 00:07:32.476

Yeah.


166

00:07:32.556 --> 00:07:32.686

And


167

00:07:33.636 --> 00:07:37.156

instead of now seeing it as the opportunity to rise to the challenge, we


168

00:07:37.316 --> 00:07:39.296

label it things like imposter syndrome.


169

00:07:39.546 --> 00:07:39.776

Mm-hmm.


170

00:07:40.376 --> 00:07:44.056

And that this is the genesis of the work is every single leader I


171

00:07:44.116 --> 00:07:47.756

coached and my own experience of leaving corporate and becoming an


172

00:07:47.796 --> 00:07:49.006

entrepreneur and a business owner.


173

00:07:50.736 --> 00:07:54.336

How do we not get rid of the doubt? Because you can't get rid of it, but how do you


174

00:07:54.356 --> 00:07:57.306

continue to do what you need to do with that doubt?


175

00:07:57.756 --> 00:08:01.716

And the identity advantage is what helps you silence the doubt and


176

00:08:01.756 --> 00:08:05.116

do the hard thing, rise to that challenge, despite all the questions you might be


177

00:08:05.196 --> 00:08:06.266

having in the back of your mind.


178

00:08:06.536 --> 00:08:10.296

Yeah. You mentioned earlier when you started a company, what was that


179

00:08:11.296 --> 00:08:12.376

aha moment for you?


180

00:08:13.455 --> 00:08:14.856

Because you mentioned you were struggling.


181

00:08:15.156 --> 00:08:19.136

Was there something specific that triggered that? A reflection, a conversation?


182

00:08:19.696 --> 00:08:23.536

Yeah. I think what happened is I felt


183

00:08:23.596 --> 00:08:27.576

like I had gained all this knowledge and experience working


184

00:08:27.616 --> 00:08:31.116

in corporate for 20 years, and that I had all the tools of the trade,


185

00:08:31.776 --> 00:08:35.776

and all I would need to do is apply that in my new context, being


186

00:08:35.836 --> 00:08:39.817

a coach, helping leaders. But what I didn't realize is when you're


187

00:08:39.836 --> 00:08:42.656

in a company, you are focused on doing one thing.


188

00:08:42.677 --> 00:08:45.816

You're in sales, you're in marketing, you're in operations, you're in strategy.


189

00:08:45.836 --> 00:08:48.896

But when you're a business owner like we are, when you're an entrepreneur, when you


190

00:08:49.216 --> 00:08:52.736

help other leaders, you're responsible for all aspects of the business.


191

00:08:53.036 --> 00:08:55.396

And my mind hadn't quite adjusted to that.


192

00:08:55.496 --> 00:08:55.616

Yeah.


193

00:08:55.696 --> 00:08:59.466

I thought my job was to coach other leaders, was to help other


194

00:08:59.496 --> 00:09:02.726

people rise to their next challenge, not also run


195

00:09:03.196 --> 00:09:07.166

marketing and finance and sales. And so the aha moment for me was


196

00:09:07.196 --> 00:09:11.036

when I stopped, and I questioned why did everything feel so


197

00:09:11.196 --> 00:09:11.556

hard?


198

00:09:12.596 --> 00:09:15.616

And it clicked into place that it's because I was not seeing


199

00:09:15.676 --> 00:09:19.666

myself as the owner of the business, as


200

00:09:19.696 --> 00:09:21.556

the owner of all of these processes.


201

00:09:21.656 --> 00:09:23.896

I just saw myself very linearly as this one thing-


202

00:09:23.916 --> 00:09:24.096

Mm-hmm


203

00:09:24.176 --> 00:09:24.776

... as a coach.


204

00:09:25.696 --> 00:09:28.766

And it also clicked into place the more I coached other people


205

00:09:28.766 --> 00:09:32.585

that the reason people are afraid to step into


206

00:09:32.636 --> 00:09:36.506

that next challenge is because they're not seeing themselves as ready


207

00:09:36.536 --> 00:09:39.296

for it. They have the capabilities, they have the credibility, they have the


208

00:09:39.305 --> 00:09:43.146

skills. But until you realize that this is who I am, I am someone


209

00:09:43.196 --> 00:09:47.156

who, you're not going to feel the natural flow of the


210

00:09:47.236 --> 00:09:50.356

actions you need to do. So for me, it was reflecting on why I was pushing up on


211

00:09:50.376 --> 00:09:54.096

those beliefs and landing on this concept that once you align to your identity,


212

00:09:54.656 --> 00:09:55.736

action follows identity.


213

00:09:56.016 --> 00:09:56.555

Yeah.


214

00:09:58.156 --> 00:10:02.036

My next question was on our conversation, that's so crazy you said


215

00:10:02.056 --> 00:10:05.206

that, that I wrote down action follows identity .


216

00:10:06.836 --> 00:10:10.656

Why do so many people know what they need to do, yet still


217

00:10:10.696 --> 00:10:11.776

struggle to take action?


218

00:10:13.146 --> 00:10:16.886

That is life's work. The gap between what we know and what


219

00:10:16.916 --> 00:10:17.996

we do, right?


220

00:10:18.016 --> 00:10:18.976

The knowing-doing gap.


221

00:10:18.986 --> 00:10:21.715

And that's exactly the identity gap.


222

00:10:21.835 --> 00:10:25.396

It's we have the knowledge, we have the tools.


223

00:10:25.456 --> 00:10:29.376

If all it was was just understanding things, we'd all be masters of our


224

00:10:29.386 --> 00:10:32.656

destiny. We'd listen to all the podcasts and read all the books.


225

00:10:33.496 --> 00:10:35.636

But until we decide that


226

00:10:36.976 --> 00:10:40.756

I am someone who does this thing, you're not going to be able to


227

00:10:40.796 --> 00:10:43.416

close that gap, that gap between knowing and doing.


228

00:10:43.436 --> 00:10:43.696

Mm-hmm.


229

00:10:43.776 --> 00:10:47.746

It's when you see yourself that you're able to pull yourself through


230

00:10:47.756 --> 00:10:48.586

with those actions.


231

00:10:49.436 --> 00:10:53.356

Because those actions don't come from more effort, more discipline, more structure,


232

00:10:53.616 --> 00:10:55.376

more willpower, because that's finite.


233

00:10:55.896 --> 00:10:58.256

After a certain point, that doesn't serve you.


234

00:10:58.276 --> 00:11:01.716

You can't run a marathon on the idea that I'm going to do this.


235

00:11:01.756 --> 00:11:05.436

It's not about willpower. It's when you see yourself as the person who puts in the


236

00:11:05.496 --> 00:11:09.356

work, who does the 10 miles a day to train, and you see yourself as


237

00:11:10.396 --> 00:11:11.916

for whom that goal is really important-


238

00:11:12.036 --> 00:11:12.046

Yeah


239

00:11:12.046 --> 00:11:13.716

... that you're able to have the actions that follow.


240

00:11:14.056 --> 00:11:17.676

And that's why I say actions follow identity, because when you're now conditioning


241

00:11:17.716 --> 00:11:21.496

your mind to see yourself as that business owner, as the person who does the 100


242

00:11:21.556 --> 00:11:25.156

sales calls a day, as the person who sends out those emails, writes the


243

00:11:25.196 --> 00:11:28.276

content, makes this impact, the actions don't feel hard.


244

00:11:28.316 --> 00:11:30.576

They're just what that person with that identity does.


245

00:11:30.976 --> 00:11:31.596

Yeah.


246

00:11:33.276 --> 00:11:37.136

The more reps you put in, the more I feel like dopamine you


247

00:11:37.336 --> 00:11:40.826

get along the way, and at a certain point in time, you just become-


248

00:11:41.396 --> 00:11:41.446

Yeah


249

00:11:41.456 --> 00:11:42.896

... that is who you are.


250

00:11:43.376 --> 00:11:43.616

Yes.


251

00:11:44.636 --> 00:11:46.946

And I shared my childhood story with you-


252

00:11:47.236 --> 00:11:47.696

Yes


253

00:11:47.716 --> 00:11:49.976

... with sports, and


254

00:11:51.276 --> 00:11:54.416

one of the things that I thought about after our call is where that kind of


255

00:11:54.476 --> 00:11:56.976

started. I don't know where I read this, but it was


256

00:11:57.796 --> 00:12:01.286

basically a simple quote which said, "Thoughts become


257

00:12:01.356 --> 00:12:01.876

things."


258

00:12:02.336 --> 00:12:02.916

Mm-hmm.


259

00:12:03.096 --> 00:12:07.036

And I was like, "Hmm, interesting." So if I can focus


260

00:12:07.116 --> 00:12:09.176

on controlling my thoughts


261

00:12:11.024 --> 00:12:14.604

And be very intentional. I told you as well, which I


262

00:12:14.644 --> 00:12:16.704

never told anyone, whenever I go to bed,


263

00:12:17.704 --> 00:12:17.904

I


264

00:12:18.544 --> 00:12:21.924

imagine,


265

00:12:22.564 --> 00:12:25.524

visualize, sorry, myself already becoming where I want to go-


266

00:12:25.814 --> 00:12:25.854

Yeah


267

00:12:25.864 --> 00:12:27.404

... or the person I already want to be.


268

00:12:27.424 --> 00:12:29.864

Whether it's this podcast.


269

00:12:29.904 --> 00:12:30.064

Yeah.


270

00:12:30.104 --> 00:12:32.724

When I said to Shane, "We're going to build the largest HR podcast in the world,"


271

00:12:32.764 --> 00:12:35.914

he was laughing at me, like, "Who the hell are you to do that?"


272

00:12:36.344 --> 00:12:40.324

Or building Atlas, our AI company, which you're one of our


273

00:12:40.384 --> 00:12:41.164

amazing investors.


274

00:12:43.064 --> 00:12:46.184

In my head, I'm already that person. I just got to now figure out how to get there.


275

00:12:48.484 --> 00:12:50.524

By the way, that only came by proving it.


276

00:12:50.644 --> 00:12:50.684

Mm-hmm.


277

00:12:50.704 --> 00:12:52.444

Like I told you, right? It started with-


278

00:12:52.684 --> 00:12:53.044

Mm-hmm


279

00:12:53.184 --> 00:12:57.144

... basketball at the age of 14. I was like, "What if I spent the entire


280

00:12:57.264 --> 00:12:57.564

summer


281

00:12:58.844 --> 00:13:02.114

every single day?" I never played a sport before this, just playing basketball.


282

00:13:02.164 --> 00:13:02.404

Yeah.


283

00:13:02.524 --> 00:13:06.324

Every day. All day, every day. And by the end of the summer, I was


284

00:13:06.704 --> 00:13:10.284

very good at basketball, and everyone was laughing at me, my friends.


285

00:13:10.424 --> 00:13:11.844

Even my mom was like, "What are you doing?


286

00:13:11.944 --> 00:13:15.584

You're terrible at this." And I was like, "No, I'm just going to keep doing it.


287

00:13:15.604 --> 00:13:16.904

Let me just see if I can prove a point."


288

00:13:16.984 --> 00:13:17.044

Yeah.


289

00:13:17.644 --> 00:13:20.804

And I made the team, and then that kind of changed my entire life, because after


290

00:13:20.844 --> 00:13:24.404

that I realized, wow, what if I apply this same


291

00:13:24.504 --> 00:13:28.314

framework to this? And did it again and again, and my


292

00:13:28.324 --> 00:13:29.364

identity became,


293

00:13:30.244 --> 00:13:31.024

I'm good at everything.


294

00:13:31.384 --> 00:13:31.804

Yeah.


295

00:13:33.064 --> 00:13:37.014

Sports-wise at the time. And my friends would even say, "Oh, Chris is


296

00:13:37.044 --> 00:13:38.764

so annoying. He's really good at all the sports."


297

00:13:39.064 --> 00:13:39.224

Yeah.


298

00:13:39.304 --> 00:13:43.144

And it became a thing. Even one of my employees bought me a book for Secret Santa


299

00:13:43.244 --> 00:13:45.994

one year, and it said, "How to be good at everything," because that's what I


300

00:13:45.994 --> 00:13:49.504

identify as, right? And by the way, I'm not,


301

00:13:50.534 --> 00:13:53.204

but I still identify as that, if that makes sense.


302

00:13:53.804 --> 00:13:57.544

Your story is so inspiring, and I haven't stopped thinking about it since we


303

00:13:57.604 --> 00:14:01.254

spoke about it last week, because it is the embodiment of the work I'm


304

00:14:01.284 --> 00:14:03.814

doing around designing your identity.


305

00:14:03.814 --> 00:14:06.454

That's what you did, unbeknownst to you, as a kid at 14.


306

00:14:07.204 --> 00:14:11.044

You told yourself that, "If I put in the reps,


307

00:14:11.644 --> 00:14:15.144

I can be good at this." And what that created for you was a positive


308

00:14:15.364 --> 00:14:16.264

feedback loop.


309

00:14:16.484 --> 00:14:16.704

Mm.


310

00:14:16.944 --> 00:14:20.884

That one experiment proved to you that if I just do the hard


311

00:14:20.964 --> 00:14:24.524

work and put in the reps, I can excel at basketball. I can make the team.


312

00:14:24.584 --> 00:14:28.004

That can become part of who I am. And then you said, "Wait a minute, what if I copy


313

00:14:28.024 --> 00:14:29.944

and paste that to other aspects of my life?


314

00:14:30.324 --> 00:14:33.264

To work, to business, to growing this amazing podcast."


315

00:14:34.544 --> 00:14:38.284

And the more you do that, the more self-reinforcing it


316

00:14:38.324 --> 00:14:38.864

becomes.


317

00:14:39.604 --> 00:14:39.614

Yeah.


318

00:14:39.614 --> 00:14:43.584

And your sense of self is now a function of your


319

00:14:43.624 --> 00:14:47.534

ability to do hard things because you proved that with that one experiment, and


320

00:14:47.584 --> 00:14:51.464

that's the power of this work. As a kid at 14, you were


321

00:14:51.564 --> 00:14:54.824

able to think of yourself as, "I'm good at everything,"


322

00:14:55.544 --> 00:14:59.484

and so you became unstoppable. And so by designing your identity at such a


323

00:14:59.554 --> 00:15:03.504

young age, opened these pathways to you that perhaps wouldn't have been open


324

00:15:03.584 --> 00:15:06.944

had you not had that realization, which kind of happened by chance for you as an


325

00:15:06.964 --> 00:15:07.824

experiment.


326

00:15:07.904 --> 00:15:08.064

Yeah.


327

00:15:08.224 --> 00:15:12.184

But what if we can do that intentionally, even as adults, and


328

00:15:12.204 --> 00:15:16.044

prove to ourselves that if I set my mind as being someone who


329

00:15:16.064 --> 00:15:19.554

does this thing and then I can do it, well, then the next challenge becomes


330

00:15:19.644 --> 00:15:22.164

possible, and the next challenge becomes possible.


331

00:15:22.504 --> 00:15:26.284

And you're not limited by your skills or your capability, you're


332

00:15:26.344 --> 00:15:29.124

limited only by your sense of self and how you can see yourself.


333

00:15:29.264 --> 00:15:31.784

Yeah. What does that look like in a practical sense, though, right?


334

00:15:32.344 --> 00:15:35.684

How do we do that? Because for me, and I shared that with you,


335

00:15:35.764 --> 00:15:39.464

that came from quite a dark place because there was a lot going on at


336

00:15:39.524 --> 00:15:43.474

home. Don't


337

00:15:43.484 --> 00:15:46.504

want to get into that in too much detail, but it wasn't a good, safe environment at


338

00:15:46.524 --> 00:15:49.684

home. Wasn't a great environment in school. I was bullied and stuff like that.


339

00:15:49.764 --> 00:15:53.604

So that experiment was also as linked to me trying to


340

00:15:53.644 --> 00:15:54.734

figure out a way-


341

00:15:54.804 --> 00:15:55.144

Yeah


342

00:15:55.154 --> 00:15:58.144

... to feel some sense of worth. I just kind of felt worthless.


343

00:15:58.224 --> 00:15:58.504

Yes.


344

00:15:58.544 --> 00:16:02.324

And I told you the story of sitting next to my teacher and my mom,


345

00:16:03.224 --> 00:16:06.604

talking about how behind I am, and how much I'm struggling.


346

00:16:06.654 --> 00:16:06.654

Mm.


347

00:16:06.654 --> 00:16:10.584

And basically calling me dumb right next to me, and that


348

00:16:11.004 --> 00:16:14.524

really hurt. And for years, I carried that weight of, oh, I'm


349

00:16:14.564 --> 00:16:16.424

dyslexic, right? That was the label-


350

00:16:16.924 --> 00:16:17.044

Yeah


351

00:16:17.054 --> 00:16:21.024

... that was put on me. So that experiment was like, maybe if I can prove it


352

00:16:21.084 --> 00:16:21.424

different.


353

00:16:21.664 --> 00:16:22.044

Yes.


354

00:16:23.204 --> 00:16:24.404

But for other people,


355

00:16:25.724 --> 00:16:29.304

how do they start? Practically, if they walk away from this podcast tomorrow,


356

00:16:30.124 --> 00:16:32.924

what are some of the steps that they should take to move forward?


357

00:16:33.564 --> 00:16:33.804

Yeah.


358

00:16:34.904 --> 00:16:38.884

Let's start with simple things, because sometimes they are the most powerful.


359

00:16:40.504 --> 00:16:44.424

One of the things that I found really powerful for me, and that I see


360

00:16:44.484 --> 00:16:48.124

work time and again with the leaders I coach, is that


361

00:16:48.524 --> 00:16:52.074

if you start with identity, and what I mean by that


362

00:16:52.164 --> 00:16:55.244

is reframing the things that you do.


363

00:16:55.284 --> 00:16:59.224

So Chris, give me an example of something that you're doing that's a


364

00:16:59.284 --> 00:17:01.324

real pain in the neck for you.


365

00:17:01.584 --> 00:17:02.744

Right now.


366

00:17:05.045 --> 00:17:08.604

All right, this is really random, but last night, writing the


367

00:17:08.684 --> 00:17:10.424

sales copy for our new website.


368

00:17:10.664 --> 00:17:10.825

Okay.


369

00:17:11.164 --> 00:17:12.024

It's driving me crazy.


370

00:17:12.624 --> 00:17:16.424

So perhaps right now, you're thinking of it as, "I have to write the


371

00:17:16.604 --> 00:17:20.224

sales copy for my new website, and it's a real pain in the neck for


372

00:17:20.264 --> 00:17:20.604

me."


373

00:17:20.684 --> 00:17:20.795

Yeah.


374

00:17:21.805 --> 00:17:25.684

What if instead, we reframed it as, "I get to write


375

00:17:25.694 --> 00:17:28.024

the sales copy for my new website."


376

00:17:28.204 --> 00:17:28.254

Mm-hmm.


377

00:17:29.044 --> 00:17:32.244

And what that does is it gives you agency.


378

00:17:32.784 --> 00:17:36.004

Instead of saying, "I have to do this because X, Y, and Z,"


379

00:17:36.644 --> 00:17:39.224

you're telling yourself that I am in charge.


380

00:17:39.644 --> 00:17:43.584

I am the master of my destiny. This is the identity of the person who


381

00:17:43.624 --> 00:17:47.144

gets to do these things. I get to X, Y, Z.


382

00:17:47.904 --> 00:17:51.544

Another way someone can put this into use very practically


383

00:17:51.604 --> 00:17:55.454

is think of another really big lift that


384

00:17:55.484 --> 00:17:58.484

you're working on, something, sales copy, yeah, it's a pain.


385

00:17:58.524 --> 00:18:00.534

You'd maybe not love it. It's out of your comfort zone.


386

00:18:01.504 --> 00:18:05.224

But something that you have to do day in and day out as part of the role that you


387

00:18:05.264 --> 00:18:06.444

have as the leader of this company.


388

00:18:08.104 --> 00:18:08.484

Oh, wow.


389

00:18:13.204 --> 00:18:14.744

I think just the constant


390

00:18:16.624 --> 00:18:17.704

fires I'm trying to put out.


391

00:18:17.804 --> 00:18:18.044

Yeah.


392

00:18:18.984 --> 00:18:21.004

And I never know. There's no


393

00:18:23.264 --> 00:18:23.924

rhythm or rhyme


394

00:18:25.524 --> 00:18:25.534

to those.


395

00:18:25.584 --> 00:18:27.254

Yeah. These unexpected things-


396

00:18:27.264 --> 00:18:27.534

Yeah, exactly


397

00:18:27.534 --> 00:18:28.984

... you're constantly dealing with.


398

00:18:29.084 --> 00:18:32.704

So perhaps right now you're thinking about it in terms of, "I have to constantly


399

00:18:32.744 --> 00:18:33.724

put out fires."


400

00:18:34.904 --> 00:18:38.144

What about in this work around designing your identity you say,


401

00:18:38.714 --> 00:18:42.254

"I am someone who gets to build a learning


402

00:18:42.344 --> 00:18:45.844

platform that leaders of the world's best companies get


403

00:18:45.924 --> 00:18:47.484

to entrust their people with."


404

00:18:48.924 --> 00:18:49.224

Mm-hmm.


405

00:18:49.464 --> 00:18:53.064

Right? And so putting out the fires just becomes a task.


406

00:18:53.464 --> 00:18:55.024

It doesn't become who you are.


407

00:18:55.053 --> 00:18:55.053

Yeah.


408

00:18:55.084 --> 00:18:58.964

You are not a fire putter-outer. It's just one of the things that you do is you


409

00:18:59.004 --> 00:19:00.214

build the identity-


410

00:19:00.344 --> 00:19:00.484

Yeah


411

00:19:00.494 --> 00:19:04.004

... as someone who gets to build these amazing platforms for the world's greatest


412

00:19:04.044 --> 00:19:04.684

companies.


413

00:19:04.764 --> 00:19:06.364

Yeah. Yeah, so it's a


414

00:19:07.344 --> 00:19:07.944

reframe, right?


415

00:19:09.124 --> 00:19:11.624

And a lot of that self-talk,


416

00:19:13.164 --> 00:19:16.024

because a lot of the time is that self-talk is the challenge,


417

00:19:17.004 --> 00:19:17.184

right?


418

00:19:17.424 --> 00:19:21.334

It is, and the more you have done, the more accomplished


419

00:19:21.404 --> 00:19:22.704

you are, and the higher you rise,


420

00:19:23.764 --> 00:19:27.514

that self-doubt gets amplified because the next challenge becomes


421

00:19:27.544 --> 00:19:30.964

exponentially higher. It was hard enough to


422

00:19:31.004 --> 00:19:34.524

do all the things you've done so far, to go to great schools, to get great jobs, to


423

00:19:34.564 --> 00:19:38.114

rise in your career, to become VP, SVP, whatever your current role might be, and


424

00:19:38.124 --> 00:19:41.954

then the next level, you're like, "Oh my God." And I found it again and


425

00:19:42.004 --> 00:19:45.424

again with, again, the leaders that I coach, that no matter who they are,


426

00:19:46.104 --> 00:19:50.074

whether they're a partner at a consulting firm or a MD at


427

00:19:50.104 --> 00:19:53.574

a bank, their next challenge is staring them in the face and they're wondering,


428

00:19:54.444 --> 00:19:55.264

"Can I do this?"


429

00:19:57.684 --> 00:20:01.404

And that's where this identity design work comes into play.


430

00:20:01.524 --> 00:20:05.494

I am someone who can lead an organization because I've


431

00:20:05.564 --> 00:20:07.304

led 200 people already.


432

00:20:07.324 --> 00:20:07.604

Mm-hmm.


433

00:20:07.904 --> 00:20:11.824

And so when you think about your identity of the


434

00:20:11.864 --> 00:20:15.764

work you're trying to do, it dulls out, it quietens, it softens that


435

00:20:15.824 --> 00:20:19.684

self-doubt, and your self-talk shifts from questioning yourself


436

00:20:20.024 --> 00:20:22.764

to reinforcing the beliefs that will serve you towards your goal.


437

00:20:22.953 --> 00:20:26.684

Yeah. One of the things I noticed about from interviewing over


438

00:20:26.804 --> 00:20:30.114

1,000 leaders, and it really stands out to me today,


439

00:20:30.784 --> 00:20:32.344

is that they're all like that.


440

00:20:32.864 --> 00:20:33.013

Yeah.


441

00:20:33.013 --> 00:20:36.344

That some of the highest respected, amazing, talented people, I'm like:


442

00:20:36.404 --> 00:20:40.314

Oh, you also have self-doubt. You also have those


443

00:20:40.324 --> 00:20:42.154

sort of voices that you battle and-


444

00:20:42.584 --> 00:20:42.694

Mm-hmm


445

00:20:42.694 --> 00:20:46.634

... because you kind of see some of those people, even athletes that I know-


446

00:20:46.824 --> 00:20:46.934

Mm-hmm


447

00:20:47.064 --> 00:20:50.544

... as indestructible, but sometimes they're the ones that are struggling the most.


448

00:20:50.624 --> 00:20:51.264

Absolutely.


449

00:20:51.293 --> 00:20:52.714

Because they're pushing themselves-


450

00:20:53.104 --> 00:20:53.504

Yeah


451

00:20:53.524 --> 00:20:53.654

... to the limit.


452

00:20:53.664 --> 00:20:55.854

Have you seen the new Rafael Nadal documentary yet?


453

00:20:55.924 --> 00:20:57.344

No, but I've heard good things.


454

00:20:57.524 --> 00:21:01.244

I adore him. We've actually named our dog Rafa after Nadal,


455

00:21:01.644 --> 00:21:05.164

which is a compliment to him. And it


456

00:21:05.444 --> 00:21:09.244

really struck me what he and his coach


457

00:21:09.304 --> 00:21:09.964

talk about.


458

00:21:11.324 --> 00:21:15.224

He had two of the most difficult years of his career in 2015


459

00:21:15.244 --> 00:21:19.224

and '16. He had been world number one, and then his rankings


460

00:21:19.264 --> 00:21:20.464

were dropping.


461

00:21:20.474 --> 00:21:21.024

He got injuries.


462

00:21:21.164 --> 00:21:24.884

Exactly. He was struggling with injuries, and he brought on Carlos


463

00:21:24.924 --> 00:21:26.464

Moya as his new coach.


464

00:21:27.404 --> 00:21:27.664

And


465

00:21:28.604 --> 00:21:32.164

the one thing that his coach, Carlos, said to him is, "Rafa,


466

00:21:32.784 --> 00:21:35.024

remember who you are."


467

00:21:36.384 --> 00:21:36.554

Right?


468

00:21:36.684 --> 00:21:37.224

Identity.


469

00:21:37.624 --> 00:21:41.184

Which is about not becoming something you're not.


470

00:21:41.564 --> 00:21:45.254

You are the person that has won these 16 Grand


471

00:21:45.344 --> 00:21:48.184

Slams already. You are world number one.


472

00:21:48.244 --> 00:21:51.464

You've been world number one, and yet you stop to question


473

00:21:51.504 --> 00:21:55.124

yourself. So what about the rest of us mere mortals, right?


474

00:21:55.144 --> 00:21:57.414

That have never won a Grand Slam or a tennis tournament.


475

00:21:58.624 --> 00:22:01.824

Having those self-doubts is human. When we stop having them, we stop being human.


476

00:22:01.904 --> 00:22:02.144

Yeah.


477

00:22:02.184 --> 00:22:06.124

But these champions of industry or sport have found


478

00:22:06.184 --> 00:22:10.124

a way not to stop the self-doubt, but to be able to do what they


479

00:22:10.144 --> 00:22:13.954

do with that doubt and turn that into a superpower through


480

00:22:13.984 --> 00:22:15.144

identity design.


481

00:22:15.204 --> 00:22:15.364

Yeah.


482

00:22:15.384 --> 00:22:18.354

The same thing with "Lion King." I was reflecting on that on the way here today,


483

00:22:18.384 --> 00:22:21.484

that the one thing that... You have children, you've probably seen the movie, but


484

00:22:21.494 --> 00:22:25.184

Mufasa says to young Simba when he's lost in the wilderness


485

00:22:25.244 --> 00:22:28.924

is, "Simba, remember who you


486

00:22:29.024 --> 00:22:29.264

are."


487

00:22:29.344 --> 00:22:32.724

He does, yeah. I feel like I remember


488

00:22:33.624 --> 00:22:36.604

when I first got into sales, I had a bit of


489

00:22:37.964 --> 00:22:41.884

confidence issues, and I remember


490

00:22:41.944 --> 00:22:44.704

the words in one of the training, which was like, "Act as if."


491

00:22:45.024 --> 00:22:45.344

Yes.


492

00:22:45.924 --> 00:22:47.964

Right? And I was like, "Oh, it's just like some fluffy-


493

00:22:48.104 --> 00:22:48.194

Yeah


494

00:22:48.524 --> 00:22:51.784

... technique. It's not going to really..." And I started to try and embody that on


495

00:22:51.824 --> 00:22:55.344

my calls, acting as if I was already the best salesperson in the company.


496

00:22:55.884 --> 00:22:59.864

I was the guy that was closing the deals, and this client on the call,


497

00:23:00.344 --> 00:23:01.754

I'm an advisor to them, right?


498

00:23:01.754 --> 00:23:01.794

Yeah.


499

00:23:01.794 --> 00:23:05.584

Because rather than me talking up to a


500

00:23:06.004 --> 00:23:08.544

client being like, "Please give me your money and buy the product"-


501

00:23:08.684 --> 00:23:08.694

Yeah


502

00:23:08.694 --> 00:23:10.424

... I kind of was like, "What if I switch that around-


503

00:23:10.884 --> 00:23:11.284

Yeah


504

00:23:11.354 --> 00:23:14.004

... and become more of an advisory role and ask..."


505

00:23:14.504 --> 00:23:14.674

Mm-hmm.


506

00:23:14.824 --> 00:23:17.634

And it was nothing different. It's just my mentality on the call-


507

00:23:17.704 --> 00:23:17.714

Yeah


508

00:23:17.764 --> 00:23:21.464

... and then that came across in my tone and the way I acted in the conversations.


509

00:23:21.494 --> 00:23:24.684

And then all of a sudden they're like, "Oh, thanks for your advice." And I'm like,


510

00:23:24.784 --> 00:23:28.144

"What?" I was like, "I think, yeah, I think that's a great suggestion."


511

00:23:29.024 --> 00:23:32.624

And there was no difference. The only thing I did is I had that


512

00:23:32.684 --> 00:23:33.504

training, and it was like,


513

00:23:34.444 --> 00:23:35.914

fake it till you make it, act as if.


514

00:23:35.964 --> 00:23:35.974

Yeah.


515

00:23:35.974 --> 00:23:39.424

And I was thinking, "How's that going to change anything?" But the


516

00:23:39.464 --> 00:23:43.433

perception of the customer on the phone was like, "Oh, this is someone


517

00:23:43.504 --> 00:23:46.264

who actually know..." And I didn't know what I was doing.


518

00:23:46.324 --> 00:23:46.544

Yeah.


519

00:23:47.004 --> 00:23:50.144

But I kind of realized that you don't have to.


520

00:23:50.384 --> 00:23:54.024

This idea that you have to have all the skills and


521

00:23:54.064 --> 00:23:55.304

everything's figured out,


522

00:23:56.184 --> 00:23:57.304

you'll be chasing that forever.


523

00:23:57.364 --> 00:24:01.264

Yeah, absolutely. And you may not have had the skills figured out, but what you


524

00:24:01.324 --> 00:24:04.604

have figured out is your goal. You wanted to be a


525

00:24:04.684 --> 00:24:07.804

successful salesperson. You wanted to meet your targets.


526

00:24:07.844 --> 00:24:11.824

You wanted to outperform. And so you aligned with that


527

00:24:11.864 --> 00:24:14.764

identity. I am someone who is a successful


528

00:24:15.044 --> 00:24:15.904

salesperson.


529

00:24:16.004 --> 00:24:16.124

Yeah.


530

00:24:16.404 --> 00:24:18.084

I am someone who meets their targets.


531

00:24:18.144 --> 00:24:18.364

Yeah.


532

00:24:19.148 --> 00:24:21.848

And your actions aligned with that identity


533

00:24:21.868 --> 00:24:23.388

It's crazy how it happens, honestly.


534

00:24:23.398 --> 00:24:26.148

And so you weren't faking it till you made it.


535

00:24:26.188 --> 00:24:30.128

You said, "What do I need to be? What do I need to do to be that


536

00:24:30.168 --> 00:24:33.948

successful salesperson?" You're like, "Well, I need to act as a trusted advisor."


537

00:24:34.588 --> 00:24:34.728

Yeah.


538

00:24:34.798 --> 00:24:38.608

"I need to give other people confidence in the advice I'm giving them,


539

00:24:38.988 --> 00:24:42.568

and this is what that looks like." So I would just draw a distinction there that


540

00:24:42.708 --> 00:24:44.428

you didn't fake it till you made it.


541

00:24:45.848 --> 00:24:45.888

Yeah.


542

00:24:46.008 --> 00:24:47.468

You embodied-


543

00:24:47.668 --> 00:24:47.758

Yeah


544

00:24:47.828 --> 00:24:51.748

... who you wanted to be, and your actions were


545

00:24:51.908 --> 00:24:55.088

very aligned with that identity.


546

00:24:55.408 --> 00:24:55.588

Yeah.


547

00:24:56.428 --> 00:24:59.578

I think what I found is when you align with that identity,


548

00:25:00.228 --> 00:25:03.178

your subconscious mind finds ways-


549

00:25:03.568 --> 00:25:03.578

Mm


550

00:25:03.578 --> 00:25:05.648

... of helping you.


551

00:25:05.708 --> 00:25:05.888

Yes.


552

00:25:06.088 --> 00:25:07.268

I can't explain it.


553

00:25:07.348 --> 00:25:08.068

Right. Yeah.


554

00:25:08.108 --> 00:25:11.408

The amount of times that I've... What seems like...


555

00:25:12.148 --> 00:25:12.668

I'll give you a...


556

00:25:13.668 --> 00:25:16.748

You're making me think of such random stories from when I was in London.


557

00:25:16.968 --> 00:25:16.978

I love it.


558

00:25:16.988 --> 00:25:19.988

So me and my friends were dancers growing up, and we wanted to


559

00:25:22.008 --> 00:25:24.488

teach after-school clubs, break dancing.


560

00:25:25.588 --> 00:25:28.848

But there was no money, and so I was trying to get hold of the local council


561

00:25:29.668 --> 00:25:33.448

to get hold of the person who's in charge of all of the budgets for all the


562

00:25:33.488 --> 00:25:36.028

schools in Newham, where I grew up-


563

00:25:36.458 --> 00:25:36.458

Mm


564

00:25:36.458 --> 00:25:39.008

... because I knew there was someone who controlled that budget.


565

00:25:39.028 --> 00:25:42.448

And I was 17 years old, and I was researching on the


566

00:25:42.888 --> 00:25:46.248

government website, trying to find emails, and I wrote a template, right?


567

00:25:46.298 --> 00:25:48.267

And I was just going to send it in, be like, "This is who we are.


568

00:25:48.368 --> 00:25:50.008

We've got a company called Dance Intelligence.


569

00:25:50.498 --> 00:25:53.708

We'd love to do dance after-school clubs." And I was really


570

00:25:54.668 --> 00:25:56.348

trying hard. I had no idea what I was doing.


571

00:25:58.108 --> 00:25:58.928

I jump on the train.


572

00:25:59.758 --> 00:26:00.888

There's a woman on the train,


573

00:26:01.768 --> 00:26:05.268

and she drops her shopping on the train, on the DLR, on the way home.


574

00:26:05.328 --> 00:26:08.438

I go and help this woman. I help her off the train because she's struggling, so I


575

00:26:08.508 --> 00:26:11.678

actually, then the train leaves. But I was like, "Dude, let me help her off,"


576

00:26:11.788 --> 00:26:11.948

right?


577

00:26:12.228 --> 00:26:12.408

Yeah.


578

00:26:12.788 --> 00:26:16.648

That woman was the head of the budget for


579

00:26:17.348 --> 00:26:20.548

Newham Council. And I'm not a religious person-


580

00:26:20.828 --> 00:26:20.838

Wow


581

00:26:20.838 --> 00:26:24.168

... but I was like, "This is insane." And we ended up working with them.


582

00:26:24.548 --> 00:26:25.588

But I was like,


583

00:26:26.448 --> 00:26:28.308

that's... To this day-


584

00:26:28.338 --> 00:26:29.408

That is an unbelievable story


585

00:26:29.477 --> 00:26:31.188

... I have no way to explain that, to this day.


586

00:26:31.388 --> 00:26:34.708

I mean, there is no explanation. It is nothing short of a miracle.


587

00:26:34.928 --> 00:26:38.618

Yeah. It's crazy, right? And I was like, what if I didn't


588

00:26:38.688 --> 00:26:39.808

help her-


589

00:26:40.588 --> 00:26:41.028

Yeah


590

00:26:41.168 --> 00:26:44.848

... in that moment? Anyway, I've never mentioned that before, but that really


591

00:26:45.428 --> 00:26:46.007

took me back.


592

00:26:46.168 --> 00:26:49.977

Yeah. That is a beautiful story, but it also speaks to your point of when you


593

00:26:50.068 --> 00:26:53.548

are aligning with that identity and those beliefs, your brain...


594

00:26:53.588 --> 00:26:55.278

There's actually a scientific term for it, the


595

00:26:56.568 --> 00:26:57.548

reticular activations-


596

00:26:57.648 --> 00:26:57.808

Yes


597

00:26:57.818 --> 00:26:58.718

... in the brain, right?


598

00:26:58.768 --> 00:26:59.138

Yeah. I'm with you.


599

00:26:59.138 --> 00:27:00.548

Like the bouncer at the door.


600

00:27:00.558 --> 00:27:00.558

100.


601

00:27:00.568 --> 00:27:03.208

It's only scanning for the things that you want to let in.


602

00:27:03.248 --> 00:27:04.968

Mel talks about, Mel Robbins talks about that as well.


603

00:27:04.977 --> 00:27:06.908

Yeah. She talks about the Bronco. If you're in the market for a car-


604

00:27:06.928 --> 00:27:07.018

Yes


605

00:27:07.018 --> 00:27:08.398

... you suddenly only start scanning for that.


606

00:27:08.408 --> 00:27:09.648

Or if you want a red Ferrari-


607

00:27:10.018 --> 00:27:10.018

That's what I mean. Exactly


608

00:27:10.018 --> 00:27:11.628

... you only see red Ferraris everywhere.


609

00:27:12.238 --> 00:27:12.257

Yes.


610

00:27:12.268 --> 00:27:12.578

And the-


611

00:27:12.868 --> 00:27:13.768

Thank God you remembered it.


612

00:27:14.648 --> 00:27:17.468

But it's right. I feel like when I start projecting that out and the more I think


613

00:27:17.568 --> 00:27:20.248

about it and visualize it, oh, it just happens to show up.


614

00:27:20.468 --> 00:27:24.188

Yes. And Chris, what's equally powerful is the


615

00:27:24.228 --> 00:27:27.078

reverse can be true. Let me share this


616

00:27:27.908 --> 00:27:31.788

story. It's a study that was done. It's called a Dartmouth Scar Study.


617

00:27:31.808 --> 00:27:35.788

It was done at Dartmouth College in 1980 by a scholar


618

00:27:35.808 --> 00:27:37.228

and researcher called Robert Kleck.


619

00:27:38.228 --> 00:27:40.048

He had a group of volunteers


620

00:27:41.048 --> 00:27:44.148

that he had professional makeup artists put a scar on.


621

00:27:44.888 --> 00:27:48.508

So he had this very realistic-looking scar on their face,


622

00:27:48.908 --> 00:27:51.088

and the idea was that they were going to go out into the world and speak to


623

00:27:51.128 --> 00:27:52.138

complete strangers.


624

00:27:53.228 --> 00:27:57.088

But so he let that happen, and they came back, and he asked them to


625

00:27:57.128 --> 00:28:00.248

report on their experience, and they said, "Well, we felt very judged.


626

00:28:00.868 --> 00:28:04.588

There was awkwardness. They treated us at a distance, and yeah, it


627

00:28:04.668 --> 00:28:07.988

wasn't like the normal interactions we're used to."


628

00:28:09.218 --> 00:28:12.948

And that would've been interesting in and of itself around prejudice or


629

00:28:13.588 --> 00:28:16.348

how people with perhaps disfigurement or scars are perceived.


630

00:28:18.018 --> 00:28:21.888

But here's the incredible fact. Before these volunteers went


631

00:28:22.068 --> 00:28:25.608

out, these artists actually removed the scar,


632

00:28:26.068 --> 00:28:28.928

unbeknownst to the volunteers. They were told that they were just touching up the


633

00:28:28.968 --> 00:28:29.228

scar.


634

00:28:29.308 --> 00:28:30.308

Oh, so they didn't know it was there.


635

00:28:30.828 --> 00:28:31.708

The scar was removed.


636

00:28:31.718 --> 00:28:32.748

It wasn't there. Right. Yeah. Oh, my God.


637

00:28:32.788 --> 00:28:35.628

They went out into the world, thinking they had the scar.


638

00:28:37.757 --> 00:28:41.548

This is an example of this concept called expectation bias, which is that you see


639

00:28:41.568 --> 00:28:45.308

the world not as it is but the way you are.


640

00:28:45.348 --> 00:28:49.158

Which means that our sense of identity is the lens through


641

00:28:49.208 --> 00:28:50.528

which we see the world.


642

00:28:50.818 --> 00:28:50.918

Mm.


643

00:28:51.388 --> 00:28:54.288

Right? In your example, that was a very positive lens.


644

00:28:54.388 --> 00:28:58.108

You were looking for an opportunity to connect with the head of this dance academy


645

00:28:58.228 --> 00:29:01.388

to you have these opportunities to do what you wanted to do.


646

00:29:01.428 --> 00:29:05.148

But when we have a notion of how things are going to play


647

00:29:05.268 --> 00:29:05.438

out,


648

00:29:06.808 --> 00:29:10.378

we presuppose the ending. So a very neutral social


649

00:29:10.408 --> 00:29:13.728

interaction became one that was perceived as being judgmental.


650

00:29:14.368 --> 00:29:15.688

And so that's the power of identity.


651

00:29:15.708 --> 00:29:17.848

It can shape how you're perceiving things-


652

00:29:18.108 --> 00:29:18.348

Mm-hmm


653

00:29:18.428 --> 00:29:19.928

... and the beliefs that you carry.


654

00:29:20.128 --> 00:29:20.408

Mm-hmm.


655

00:29:21.008 --> 00:29:24.718

So imagine what scars, what invisible scars we're carrying around


656

00:29:25.128 --> 00:29:28.768

that if we just paid attention to, because attention is also a superpower,


657

00:29:29.128 --> 00:29:32.788

that we could step into that full identity and go after the goals that we really


658

00:29:32.828 --> 00:29:33.048

want.


659

00:29:33.128 --> 00:29:36.958

Yeah. You're all right. It works just as powerful in the opposite


660

00:29:37.008 --> 00:29:37.758

direction, right?


661

00:29:38.158 --> 00:29:38.158

Yes.


662

00:29:38.168 --> 00:29:41.988

Because as I mentioned, when I heard that conversation with my mom and my teacher,


663

00:29:42.868 --> 00:29:45.608

for the longest time, I was like, "I struggle to read.


664

00:29:46.448 --> 00:29:49.608

I am someone who struggles to read and write."


665

00:29:50.318 --> 00:29:50.318

Yeah.


666

00:29:50.348 --> 00:29:53.348

And that became my identity all the way until I got my first corporate job.


667

00:29:53.428 --> 00:29:53.748

Yeah.


668

00:29:53.828 --> 00:29:56.768

I was really worried. When I came in, and it was like, "Okay, you need to send this


669

00:29:56.828 --> 00:30:00.328

email to your customer that you just pitched," I would


670

00:30:00.428 --> 00:30:03.828

panic and be like, "Oh, I am someone who can't write-


671

00:30:04.188 --> 00:30:04.368

Yeah


672

00:30:04.378 --> 00:30:06.788

... good emails." And I would get my teammates-


673

00:30:07.228 --> 00:30:07.368

Yeah


674

00:30:07.408 --> 00:30:10.628

... to check and help me and because I just identified as-


675

00:30:10.948 --> 00:30:11.188

Yeah


676

00:30:11.268 --> 00:30:14.318

... that. I didn't learn to read until I was 13.


677

00:30:14.688 --> 00:30:14.988

Yeah.


678

00:30:15.008 --> 00:30:15.258

Because


679

00:30:16.228 --> 00:30:19.968

my voice was like, "I am someone who struggles to read," right?


680

00:30:20.108 --> 00:30:23.897

And yet look at how strong your mindset was, that


681

00:30:23.988 --> 00:30:27.656

you set your mind to someone who is going to be A stellar


682

00:30:27.776 --> 00:30:28.356

sportsman.


683

00:30:28.836 --> 00:30:29.536

Yeah.


684

00:30:29.656 --> 00:30:29.756

So


685

00:30:31.196 --> 00:30:34.866

your example is equally powerful in both directions,


686

00:30:34.936 --> 00:30:37.736

where you identified as, "I am someone who cannot read.


687

00:30:38.156 --> 00:30:41.236

I cannot send that email to that customer, but I am someone who can make the


688

00:30:41.256 --> 00:30:41.976

basketball team."


689

00:30:42.006 --> 00:30:42.576

I know. It's crazy.


690

00:30:42.606 --> 00:30:45.156

"I am someone who can be a breakdancer."


691

00:30:45.276 --> 00:30:45.776

Yeah.


692

00:30:45.816 --> 00:30:49.156

And that's the power of identity. Your actions will be


693

00:30:49.196 --> 00:30:52.716

informed by how you see yourself, and you have the power to shape that.


694

00:30:53.016 --> 00:30:56.376

It's not about becoming someone you're not. You remember who you are.


695

00:30:56.456 --> 00:30:58.036

You're already that person. Now,


696

00:30:58.856 --> 00:31:02.756

let's dial up the traits, the values of that person


697

00:31:02.816 --> 00:31:04.516

towards the goal that you have for yourself.


698

00:31:04.616 --> 00:31:08.076

Yeah. Listen, I feel like we need to do a whole series of this, but I know I have


699

00:31:08.156 --> 00:31:11.596

to let you go. Before I let you go, for people that are listening


700

00:31:12.016 --> 00:31:14.856

right now, what would be your parting piece of advice to them?


701

00:31:15.176 --> 00:31:18.536

And where can they reach out to you if they want to work with you, learn more about


702

00:31:18.576 --> 00:31:19.756

your work? Where's the best place?


703

00:31:20.956 --> 00:31:24.416

Thank you. The one thing I would say to people that are listening


704

00:31:24.476 --> 00:31:25.216

today is


705

00:31:26.536 --> 00:31:29.716

you have the ability to be whoever you are.


706

00:31:30.296 --> 00:31:33.996

Remember who you are. You are already the leader you are trying to


707

00:31:34.036 --> 00:31:35.316

become.


708

00:31:36.856 --> 00:31:40.736

Align your identity with the goal that you have and ask yourself, what are


709

00:31:40.776 --> 00:31:43.476

the actions of someone with that identity?


710

00:31:43.576 --> 00:31:44.336

Mm-hmm.


711

00:31:45.536 --> 00:31:49.216

My primary playground is LinkedIn, so follow me on LinkedIn at


712

00:31:49.256 --> 00:31:52.896

Mahrukh Dalal. You can also reach out to me on my website,


713

00:31:52.996 --> 00:31:54.316

mahrukhdalal.com.


714

00:31:54.416 --> 00:31:56.256

Yeah. I'll also shout out your newsletter as well.


715

00:31:56.416 --> 00:31:56.866

Yes. Thank you.


716

00:31:57.176 --> 00:32:01.116

And as always, everyone who's listening, the links will all be in


717

00:32:01.176 --> 00:32:05.136

the description below as well. But so great to finally meet


718

00:32:05.216 --> 00:32:08.966

you, and honestly, I'm so excited about the work that you're


719

00:32:08.976 --> 00:32:12.796

doing because it felt like when we first spoke about this the other day, or


720

00:32:12.836 --> 00:32:16.606

we started talking about it, you've put words to things


721

00:32:16.636 --> 00:32:19.636

that I hear many people talk about, and I've also been thinking about and


722

00:32:19.696 --> 00:32:21.786

struggling with for many years, and you've put words to it.


723

00:32:22.656 --> 00:32:26.336

And now you're obviously building this work out, and I think it's going to be so


724

00:32:26.416 --> 00:32:29.096

impactful. And I think now more than ever in the current climate that we live


725

00:32:29.136 --> 00:32:32.936

within, and with the pace of change and transformation, we're having to


726

00:32:32.996 --> 00:32:36.946

move, learn, adapt, grow. I feel like this is also a huge part of that


727

00:32:37.496 --> 00:32:41.356

as well, as our identities change and we have to learn new things and, "Oh, I'm


728

00:32:41.365 --> 00:32:45.276

not someone who's good with AI." As an example, which I hear all the time


729

00:32:45.356 --> 00:32:46.676

now. It's like, well, none of us are.


730

00:32:46.756 --> 00:32:47.536

It didn't even exist


731

00:32:48.396 --> 00:32:51.156

until a couple... There just wasn't a thing.


732

00:32:51.346 --> 00:32:51.346

Yeah.


733

00:32:51.376 --> 00:32:53.536

We're all starting at the same level


734

00:32:54.796 --> 00:32:55.156

as well.


735

00:32:55.166 --> 00:32:55.166

Absolutely.


736

00:32:55.176 --> 00:32:58.396

So I'm excited to put your work into practice and see what happens.


737

00:32:58.616 --> 00:33:00.416

Thank you so much, Chris. It's been a real pleasure.


738

00:33:00.496 --> 00:33:00.705

Thanks.

Chris RaineyComment